Great brand storytelling is the way to reach today’s consumers most effectively. As Simon Sinek famously says, “people don’t buy what you do, they buy why you do it.” Knowing this, the focus on your efforts needs to be on the human element of what your product enables. The connections you build with your target audience has to be rooted in an empathetic understanding of their problem.

An essay examining otherness in our society and the power of language.

What is shadow work? What does an entrepreneur need to watch out for in the pandemic? How do our shadows show up in professional relationships?

Now a recent study suggests that psychedelic-assisted group therapy using psilocybin, the psychoactive ingredient in magic mushrooms, offers a cost effective alternative for delivering psychotherapy, pre- and post-psilocybin, to patients.