7 Steps to Brand Identity Success
7 Steps to Brand Identity Success
Successful brand marketing is anchored by the foundations of solid positioning.
Connect to your emotional brand story, and you will have the tools to construct your brand personality.
When you know who you are, telling your story becomes simple, easeful and fun!
The way you communicate with your audience makes all the difference.
You can have a brand that you love and that your ideal customers love too.
You just need aligned partners dedicated to providing the highest quality and value.
Let’s get started.
Brand Therapy
Basic
Brand therapy one-to-one online coaching. Designed to empower c-level executives or solopreneurs to clarify their Why. We’ll explore elements of the company and brand identity in order to build, grow, put findings into immediate action leveraging existing internal resources.
Investment: $275 per session
Intermediate
Five-week personal training program of online brand strategy sessions followed by a brand assessment/audit. Ideal for entrepreneurs or C-level executives who want to assess their brand identity objectively to chart the best path forward that prioritizes budget and marketing goals.
Investment: $7,377 per program
Advanced
A customized strategic plan for actioning a cohesive brand identity within your internal team structure. Ideal for the business leader ready to empower their marketing team to build meaningful, deliberate, purposeful and results-oriented interactions with target customers. Includes customized priority messages, methods + ready-to-go bite sized branded content.
Investment: $13,737 per plan
You wouldn’t try to build a house without a foundation. Marketing is no different. Without a strong brand position, your house has nothing to anchor to. And your customers have nothing to believe in.
@_kellyberry
Bespoke
Brand Identity
A robust brand identity + brand guideline. Whether you are building a new business, launching a new product, or expanding to a new target, it is critical that your brand communicates your offer with feeling and in a verbal + visual language that your target market understands. I build the verbal brand positioning + messaging while partnering with award-winning designers and photographers to breathe life into your brand.
Inquire for brand half-day & full-day workshops for founders and teams to jump start your brand pivot or refresh.
Interim Marketing Director
A strategic marketing-communications plan to generate higher conversions + a CMO to action them. My deep experience as a marketing director for technology startups and health-wellness brands allows me to understand all the ins and outs of the marketing business and the resources needed to drive results. Many clients choose to partner with me when they are in need of a marketing lead but are not ready to make a permanent hire, or simply need an expert now to launch the next big offering. I craft a strategic plan to meet your budgetary needs and we get moving.
Senior Copywriter
Branded content for digital–long form, social, media-ready, and more–designed to resonate. If you want brand consistency, you need a consistent voice. You wouldn’t assume a different personality on social, a new personality at a cocktail party, another side with your family, a fresh persona with the press and expect everyone to have the same story would you? Your brand voice is no different. I help you craft a strong brand story and then communicate your key narratives across multiple channels. We’ll craft copy that not only sounds like your brand but also has the depth, maturity, and realness to build trust with your audience.
What people are saying
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"Working with Kelly has been one of the best decisions I have ever made as a business owner. For the past 5 years I have struggled to succinctly explain our business model to potential customers which has hampered our growth. After spending several hours with Kelly, she was able to detangle my thoughts and organize them into a cohesive brand identity. I was blown away with how well she listened and fully understood the message I was trying to communicate. Since implementing Kelly’s ideas our sales numbers have skyrocketed. More importantly our entire organization knows who we are and what we are trying to accomplish. I cannot thank Kelly enough and would highly recommend her to any business owners who are looking to take their business to the next level."
Shawn Bailey, M.D., CEO, The Armory
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"Kelly is one of those hard-to-find people who have the perfect mix of years of experience, extreme attention to detail, the ability to get things done, and deeply caring about what she's working on and the company she's working with. You'd be hard-pressed to find a more dedicated, driven person."
Matt Blanchard, Co-founder/Head of Growth, Crush & Lovely
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"Kelly is relentless, creative, a fantastic writer, and someone who is never afraid to ask the tough questions. She took what was a loose set of goals and turned them into a strategy that crossed all our marketing channels. She was always the #1 champion of our brand and well-beloved by our team. I highly recommend Kelly to any company that is looking to find it's true north star and build a strategy and set of creative marketing campaigns / platforms. Whether it's dialing in the right language, coming up with a new creative idea, or leading an entire rebranding effort, Kelly will not stop until she's cracked the code and created something amazing."
Mazin Melegy, Product Director & Strategist
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"Kelly is talented, energetic, approachable, passionate about people and a great collaborator. A thoughtful communicator and keen strategist, Kelly has a terrific instinct for the needs of audiences and how best to reach them. I had the privilege to work with Kelly to ideate and develop several pieces of thought leadership content. Her willingness to dig in and identify key insights in the nitty-gritty details of technical processes is easy to admire. The ability to do so while maintaining focus on the 30,000-foot view is downright impressive. I'd be absolutely thrilled for the opportunity to work with Kelly on another project!"
Mark Bochkis, Content Marketing Director, Freelance
