Strategy is your map. Language is your filter. A comprehensive brand strategy and message will allow you to connect with your people.

Services

  • Brand Development Workshops

    Create a strategic plan to communicate with your most valuable customers. I offer half-day and full-day brand strategy sessions designed to position your business successfully in the market.

  • Positioning

    Uncover what makes your brand tick. Why do you exist? Identify your target audience, core products and service offerings to create a unique brand position that differentiates your business from competitors.

  • Messaging

    Develop your brand identity, craft more than a catchy tagline, communicate your value and generate brand loyalty and trust with your customers at every digital touchpoint.

  • Brand Identity

    Develop a rich and dynamic brand personality with in-depth explorations of brand tone, voice, naming, specific nomenclature and terminology to inform all content marketing efforts to follow.

  • Brand Guidelines

    Build a greater brand consistency with a brand guide. I put all the pieces together to deliver set standards for your unique messaging, verbal identity, content creation and digital frameworks plus content outlines for social, web, products and applications.

  • Content Marketing

    Create compelling copy that is purposeful, thought provoking and on brand. I offer copywriting services and content strategies tailored to meet your unique business goals and brand objectives.

Health & Wellness Brand Specialist

  • Customer Profiling

    Understanding the psychology of your audience, the origins of your offering, and the unique value your brand provides informs your why. My over a decade’s worth of experience as both a health and wellness brand strategist, yoga professor and marketing lead for tech companies results in strategies and outcomes that are specialized to specific target audiences in the health, wellness and digital health tech space.

  • Mindful Communications

    As a health and wellness brand strategy consultant, I work with C-level suite executives to communicate with confidence. I combine yogic practices, empathetic communications, messaging and media training to guide leaders to fully embody their brand personality in all internal and external communications.

  • Digital Copywriting

    I am an ideal fit for health and wellness, healthcare, fitness, luxury lifestyle and digital health tech brands. My experience as a therapeutic movement specialist and doula informs my knowledge of anatomy, meditation, health care systems, alternative and western medicine. Clients of my health and wellness brand consulting practice benefit from layers of knowledge in branding, tech, and health-wellness resulting in strategy and messaging that is precise and robust.