Strategy is your map. Language is your filter. A comprehensive brand strategy and message will allow you to connect with your people.
Brand Strategy
-
Brand Development Workshops
Create a strategic plan to communicate with your most valuable customers. I offer half-day and full-day brand strategy sessions designed to position your business successfully in the market.
-
Positioning
Uncover what makes your brand tick. Why do you exist? Identify your target audience, core products and service offerings to create a unique brand position that differentiates your business from competitors.
-
Messaging
Develop your brand identity, craft more than a catchy tagline, communicate your value and generate brand loyalty and trust with your customers at every digital touchpoint.
-
Brand Identity
Develop a rich and dynamic brand personality with in-depth explorations of brand tone, voice, naming, specific nomenclature and terminology to inform all content marketing efforts to follow.
-
Brand Guidelines
Build a greater brand consistency with a brand guide. I put all the pieces together to deliver set standards for your unique messaging, verbal identity, content creation and digital frameworks plus content outlines for social, web, products and applications.
-
Marketing Campaigns & Content
From communications planning to creative campaign development, craft stories that stop the scroll and move people to act. This includes social activation, a press narrative or a full content strategy.
Embodiment Coaching
When the body is at ease, creativity flows freely.
Somatic practices to calm the nervous system, unlock creativity and reconnect with your intuition.
What clients are saying about working with Kelly. →
-
Intentional movement practices rooted in yoga, functional anatomy and somatic awareness — designed to ground the body, open the senses and restore ease.
-
Guided breathwork and meditation practices to quiet the mind, regulate the nervous system and create the inner stillness where creative insight lives.
-
Bring embodiment into your retreat, residency or creative programme. I collaborate with practitioners, coaches, retreat hosts and creative organizations to design and lead somatic workshops that help participants drop in, open up and create from a deeper place.
Brand Speciality Services
-
Customer Profiling
Understanding the psychology of your audience, the origins of your offering, and the unique value your brand provides informs your why. My over a decade’s worth of experience as both a health and wellness brand strategist, yoga professor and marketing lead for tech companies results in strategies and outcomes that are specialized to specific target audiences in the health, wellness and digital health tech space.
-
Mindful Communications
As a health and wellness brand strategy consultant, I work with C-level suite executives to communicate with confidence. I combine yogic practices, empathetic communications, messaging and media training to guide leaders to fully embody their brand personality in all internal and external communications.
-
Digital Copywriting
I am an ideal fit for health and wellness, healthcare, fitness, luxury lifestyle and digital health tech brands. My experience as a therapeutic movement specialist and doula informs my knowledge of anatomy, meditation, health care systems, alternative and western medicine. Clients of my health and wellness brand consulting practice benefit from layers of knowledge in branding, tech, and health-wellness resulting in strategy and messaging that is precise and robust.