• Enchantée

  • About Kelly Berry

    Understanding the psychology of your audience, the origins of your offering, and the unique value your brand provides informs your Why.

    Kelly Berry embodies more than a decade’s worth of experience as both a health and wellness brand strategist, yoga professor and marketing lead for tech companies, which results in strategies and outcomes that are specialized to engage specific target audiences. Kelly Berry combines mindful communications, positioning and a verbal identity to empower leaders to fully embody their brand personality.

How My Brand Evolved

I am a brand strategist, copywriter and senior marketing consultant. I have held leadership roles for marketing and communications teams at public relations agencies, technology startups, and lifestyle brands. As an entrepreneur, I have co-founded several companies including a business consulting practice for startups and high-growth companies, a therapeutic movement and coaching business, and Vibrobath OnDemand, a streaming meditation platform. Prior to and during entrepreneurship, I served as marketing and communications director at Forth Road Health, a consulting agency supporting the development of psychedelic assisted therapy (PAT), and was also a contributing writer for Lucid News. I am often hired to lead marketing efforts in a full-time/long-term contract capacity as in my role as director of marketing at the digital product experience agency, Crush & Lovely. I currently work with entrepreneurs, SMBs, and high-growth companies to craft their overall brand messaging, product and service positioning, as well as brand communications across multiple digital channels and media in my role as independent brand specialist (a.k.a. brand therapist).

My background in functional movement therapy gives the health-wellness-lifestyle brands and agencies that I partner with a competitive edge. For more than a decade, I specialized in guiding individuals and groups towards greater integration of physical and emotional awareness utilizing yoga and core movements, breath integration and mindfulness. Formerly a Washington D.C. native, I was the lead curator and instructor for the yoga program at the U.S. State Department and yoga teacher for sports teams including the Washington Mystics.

I hold a B.A. in English from The College of William & Mary and a collective 10,000+ hours of training in various movement disciplines including bodywork, Pilates, kinesiology, anatomy, alchemy, trauma-informed yoga and Reiki. A long-time New Yorker, I am now a travailleur à distance based in Paris, France working with clients in Europe and the United States.

Curriculum Vitae

 

Brand Strategy, Marketing, Communications, Copywriting

 

  • Independent Strategy Director for Hire

  • Director of Marketing, Crush & Lovely

  • Co-founder, Vibrobath

  • Marketing & Communications Director, Forth Road Health

  • Founder & Sr. Brand Strategy Consultant, KB Creative Collective LLC

    • Health: Forth Road Health, VIDA, Georgetown Pilates

    • Consumer: Lincoln, Dewar’s, Renna, Art Sugar, Rise

    • Entertainment: Vibrobath, ANDERSON

    • Real Estate: 300 West, Five Six One Pacific, Alta, In Place, The Rowan

    • Education: Scholastic, The Flatiron School

  • Marketing Director & Communications, Sailthru

    • Inc’s 500 Fastest Growing Companies

  • Associate & Social Media Strategist, Schmidt Public Affairs

    • PRSA Silver Anvil Award, IABC Gold Quill Award

  • Market Research Assistant, Harris Interactive

Learn More

 

Yoga, Pilates & Meditation

 

  • Kalā Yoga, Brooklyn

  • YES Studio, Brooklyn

  • Bend & Bloom, Brooklyn

  • Kali Yoga, Washington, DC

  • VIDA Fitness, Washington, DC

  • Sacred Studio, Brooklyn

  • Studio 360, Manhattan

  • Corporate Wellness: Pinterest, Spotify, American Office, Tommy Hilfiger, Justworks, U.S. State Department, U.S. Securities & Exchange Commission

Trainings / Education

 

Yoga Certifications

  • Experienced Yoga Instructor, E-RYT 200, Yoga Alliance Certified – Sacred, Brooklyn, NY

  • Co-trainer of 200-Hour Teacher Training Program – Sacred, Brooklyn, NY

  • Hands-on Assists for Yoga Teachers 1 & 2 – New York, NY

  • CEU Advanced Hatha Yoga Immersion Program – Kali Yoga, Washington, DC

  • CEU Meditation Training – The Studio, New York, NY

  • CEU Yoga Nidra Meditation Teacher Training – Ishta Yoga, New York, NY

  • CEU Forrest Yoga Empowered Empath – 300hr TT Module

  • The Design of Trauma Informed Yoga Intensive – Washington, DC

  • Pre-certified Birth and Postpartum Doula, ProDoula – Annapolis, MD

  • CEU Prenatal Yoga Shakti Inspired Intensive – Washington, DC

Pilates Certifications

  • Pilates Core Mat Comprehensive – Kinected, New York, NY

  • Pilates Mat 1 Balanced Body – Columbia, MD

  • Pilates Reformer 1 Balanced Body – McLean, VA

Functional Movement Partnerships

  • Washington Mystics Women’s Basketball Team Yoga & Mindfulness Instructor – Washington, DC

  • U.S. Department of State Lead Yoga Instructor / Program Curator – Washington, DC

  • U.S. Securities & Exchange Commission Yoga & Pilates Instructor for Special Populations – Washington, DC

Bilingual Yoga Intensives

  • 75 hour Yoga Intensive for French/English Teachers “La Clinique” – Toulouse, France

  • 35 hour Yoga Intensive for French/English Teachers “La Clinique” for Hands-on Assists – Paris, France

Anatomy Certifications

  • Core Muscle Anatomy for Pilates – Kinected, New York, NY

  • Physical Therapy Aide for NY Sports Med & Physical Therapy – New York, NY

  • CEU Yoga Anatomy & Sequencing Intensive – Washington, DC

  • CEU Forrest Yoga Anatomy & Physiology – 300hr TT Module

  • CEU Hands-on Assists for Yoga Anatomy Immersion Program – London, UK

  • CEU Cranial Sacral Therapy Techniques & Yoga Anatomy Immersion Program – Washington, DC

  • Intro to Bodywork: Thai Yoga Massage – Integral Yoga Institute, New York, NY

  • Yoga Bodyworkers 10 day Immersion Program, Module 1 – Chiang Mai, Thailand